As followers flee, a return to basics?
Christianity Inc. was once the envy of Wall Street, dominating the spiritual services sector with a full 90 percent of U.S. consumers shopping at its ubiquitous retail outlets.plunged by one-thirdAnalysts say Christianity has forgotten its core mission. Where it once sold serenity through a low-cost line of salvation products, it now dabbles in everything from treason to military fantasy camps. Customers are divided between those seeking community, and those who simply wish to shoot someone.
This leaves executives with the difficult task of cultivating new customers — while not ostracizing those who wish to shoot them. Entire divisions operate as entities unto themselves, often at cross purposes. “The Unitarian Division is like a hippie commune,” she says. “The Megachurch Division is basically a pyramid scheme.”
He’s pushing a shareholder resolution that would force Mr. Christ to fully pivot to a hate group model. Customer volume is sure to shrink, Mr. Himmler acknowledges. But by concentrating the company’s resources on meaner consumers, profitability would soar. Despite his many shortcomings as an executive, Mr. Christ will not easily be toppled. He still enjoys high favorability ratings among traditional shoppers, who appreciate Christianity’s “service with a smile.” They’re not likely to back new leaders who loudly accuse each other of grooming.
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