If it’s good wi-fi, it’s “Meet The Press.” Chuck Todd, who has moderated NBC News’ Sunday-morning public affairs program since the fall of 2014, and worked a weekday version of the show on MSNBC si…
Under the new framework, “MTP Daily” will be is paired with a noontime program led by Andrea Mitchell that is focused largely on Washington and national affairs. Katy Tur’s 2 p.m. hour remains intact. Ayman Mohyeldin, a foreign correspondent who has recently co-anchored an early-morning show on MSNBC at 5 a.m., will move to 3 p.m. Wallace’s show, focused on analysis, will be used to gather audiences for MSNBC’s early-evening and primetime programming.
The moves are driven by business dynamics both new and old. Every media company is placing new emphasis on reaching viewers by streaming video, but none can ignore the cash that continues to be thrown off by traditional TV efforts. Both NBC News Now and Peacock have taken on new importance as viewers migrate away from the big screen in the living room to mobile tablets and phones. At the same time, MSNBC’s daytime schedule is not beating its rivals in a critical metric. MSNBC may win more viewers overall than CNN. But CNN’s daytime offerings typically win more of the viewers that are essential to the economics of TV – people between 25 and 54, the demographic most coveted by advertisers.
MSNBC’s 2020 ad revenue is seen falling to $672.4 million from $728.9 million in the previous year, according to market-research firm Kagan, part of S&P Global Marketing Intelligence. The network is seen capturing more advertising than CNN this year – $619.2 million – but less than Fox News Channel, which is predicted to take in more than $1.16 billion.
The migration of consumers to on-demand video continues unabated, but few mainstream TV-news outlets have thrown their best-known personnel at it in broad fashion.
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