CindyKimberly is more than just the pretty face from your Tumblr and Pinterest boards.
. She was 16 at the time, running an Instagram account that was a dedicated space for Beliebers. Born Cindy Kimberly Rubira Adsuar, most people now know her as @Like many older Gen Zers, Kimberly grew up on the internet and spent ages 10 through 16 reading fanfiction and building an online community of fellow teens mutually obsessed with pop culture phenoms. After six years of running her Justin Bieber fan account, she deactivated it, trying to branch away.
“The entire internet was on my case,” the Amsterdam-born, Spain-raised model says. “I felt really exposed. I grew up in a single-parent household, and I was babysitting to help my mom financially. People found that out, and it was all over the news the next day. The headlines were like ‘Justin Bieber's crush is a $6 an hour babysitter.’” Kimberly has blocked out a lot of that time in her life.
“It makes sense that people would only know how I look or know me solely from my pictures,” she says. “I like telling stories through images, but I also have a fear of the internet. I think nowadays social media makes us feel so connected, but also so lonely at the same time.” With seven million Instagram followers, you’d assume Kimberly would be accustomed to eyes constantly on her, but it’s something she’s still learning to navigate after being thrust to the front side of it all eight years ago. Before her social media fame focused on her image, she’d spent hours online fangirling about Justin Bieber and her favorite television series,
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