Cinema giant Cinemark is not game for the reduced 17-day theatrical window that fellow exhibitor AMC Theatres and Universal Pictures recently struck an agreement for, CEO Mark Zoradi said Tuesday.
"An overly aggressive shortened theatrical window could have an adverse impact on the mid-to-tail end of a film's life," Mark Zoradi told analysts.
"We believe an exclusive theatrical window is critically important," he said. "While we have publicly stated we're willing to have conversations with our studio partners to evolve with them, we are mindful that an overly aggressive shortened theatrical window could have an adverse impact on the mid-to tail-end of a film's life," Zoradi told analysts on Tuesday about the window-crashing deal after the company released its second-quarter earnings.
At the same time, Zoradi would not be drawn on how many days would not constitute an "overly aggressive shortened" theatrical window that he warned against, adding he would leave that discussion to direct talks with studios. But he again gave little away on the nature of the talks. "We are open and active with discussions, but relative to negotiations, I would stop there," Zoradi said.
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