The broadcaster will launch a new children-focused channel on its streaming platform
ITV has announced its plans to axe its nearly two-decades-old children's channel to make way for a new platform.
The broadcaster also highlighted that data shows average broadcasting of kids TV channels watched by 4-15-year-olds a week declined by 62 per cent since 2019. Meanwhile, viewing that couldn't be identified such as gaming, DVDs, and video-sharing services, increased by 30 per cent in the same period, which the broadcaster said demonstrates the need for a kids' streaming platform
Craig Morris, Managing Editor of ITVX, said: “We’re really excited to launch this dedicated destination for kids on ITVX, which will be home to a wealth of content including new series, recognisable brands and existing favourites for a range of ages, all in one child-safe area, with editorial curation to guide viewing. The wealth of content will be available to stream for free, with the option for parents to choose ad free viewing, through a subscription to ITVX Premium.
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