‘Clickbait’ Boss Tony Ayres Created a Viral Event Within His New Netflix Series — But That Was Just the Start

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‘Clickbait’ Boss Tony Ayres Created a Viral Event Within His New Netflix Series — But That Was Just the Start
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SPOILER ALERT: Do not read if you have not yet watched “Clickbait,” streaming now on Netflix. In the first episode of Netflix’s new limited series, “Clickbait,” a husb…

In the first episode of Netflix’s new limited series, “Clickbait,” a husband and father named Nick is kidnapped and filmed holding a sign that says he abuses women and will be killed when the video reaches 5 million views.

While Nick was being help captive, he looked at some of the “proof” of his online relationships and realized the images were photoshopped. Eventually he realized that the woman who had set up his work station knew his password and therefore had access to the original photos. He left his kidnappers alive, but confronting Dawn — and her husband — did him in. And when his son turned up on Dawn’s door, the same fate almost befell him.to break down the decision-making behind the whodunnit.

One of the things I wanted to do most of all was create a thriller that didn’t rely on psychopathy or sociopathy; I was interested in how ordinary people get into these circumstances. And so, I feel like, what happens in the final episode, it was really important for me to try to understand what happened from Dawn’s point of view.

You can’t do a murder mystery without red herrings, so we planted a couple of fairly obvious ones, like Nick’s work colleague, who genuinely misbehaves. Early on we also planted an obvious red herring, which is pointing toward something untoward with Nick’s wife, and then after that we pointed toward Nick himself. And so, there are major, deliberate red herrings in the show.

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