After 13 tumultuous months at the helm of CNN, Chris Licht is now officially out as the network’s CEO. And a likely factor behind his demise is the simplest one of all: money.
According to data MediaRadar shared with The Daily Beast, over 2,000 companies spent $312.6 million on digital and television advertising with CNN through April 2023. This was a year-over-year decrease of 39 percent compared to the nearly $513 million spent during the same period in 2022. And, quite coincidentally, it matched up almost identically to the drop in CNN’s demo ratings during that same time period.in television ad revenues in this year’s first quarter year over year, it was only 6.
That month saw an 18 percent decline month-over-month compared to April 2022. Outside of August and November, which were both up double digits, the subsequent months last year all saw month-over-month declines. Just as troubling for CNN is the fact that they’ve lost not just advertising dollars, but advertisers in general. According to MediaRadar, there was a 23 percent drop in the number of companies advertising with the network compared to the same period last year. Additionally, nearly 2,000 companies that ran ads with CNN last year have not invested at all this year, representing just a 29 percent retention rate thus far.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
CNN CEO Chris Licht Out; WBD CEO David Zaslav Confirms DepartureICYMI: After a controversial run as CNN CEO, WarnerBrosDiscovery CEO DavidZaslav confirmed that ChrisLicht will be leaving the news network. / DonaldTrump Trump
Weiterlesen »
The Downfall of CNN’s CEO - The Journal. - WSJ PodcastsChris Licht has stepped down as CEO of CNN, ending a short tenure that was marked by a series of missteps. WSJ’s Amol Sharma on what led to Licht’s departure and what is next for the network. Further Reading: - CNN CEO Chris Licht Is Out After Chaotic Year Atop News Network - Top CNN Anchors Criticize CEO Chris Licht’s Leadership Further Listening: - The Quick End to CNN+ - The Shock Exit of CNN’s President
Weiterlesen »
CNN’s Chris Licht Ousted as Network CEO After Attempt to Woo Trumpers BackfiresCNN CEO Chris Licht steps down after weeks of criticism for allowing former President Trump to have a town hall where he spread falsehoods.
Weiterlesen »
Embattled CNN CEO Chris Licht stepping down, network saysChris Licht, a veteran television producer turned chairman and CEO of CNN, is out, according to the network, ending a brief but tumultuous reign atop the cable news giant.
Weiterlesen »
CNN CEO Chris Licht has stepped down 'effective immediately'Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Weiterlesen »
Media insiders react to CNN's ouster of embattled CEO Chris LichtMedia insiders react as CNN's embattled CEO steps down: 'The only person who hates bad press more than Chris Licht is... David Zaslav.'
Weiterlesen »