After a turbulent year under new ownership, the cable news network is hoping that Mark Thompson, a veteran of the Times and the BBC, can turn things around.
In hiring Thompson, who is sixty-six, Zaslav might hope to find some relief. The network is a comparatively small part of Zaslav’s portfolio, but
Thompson is, by all accounts, a force. He was born to an Irish mother—whom he calls the central influence in his life—and a British father. He was educated by the Jesuits at Stonyhurst College, before going on to Merton College, Oxford. Despite the knighthood, Thompson came up as something of an outsider.
Thompson’s integration into the paper came at a time when print’s supremacy was being quickly overthrown. “When I arrived, the psychology was that all you had to do was get a bigger audience and transfer the wonderful economics of print advertising to digital,” Thompson told theof London, in 2020. “I never thought that would save us because the margins on digital advertising are too low. It had to be subscriptions.
Warner Bros. Discovery has, in the past year, implemented mass layoffs, and there’s some speculation that Thompson would be forced to make deep cuts, something he’s done before; at the BBC, he got rid of thousands of jobs. But, said that Thompson’s hiring likely indicates a strategy that goes beyond cuts. “I’m not saying he won’t do cost cutting, but, if what you’ve decided is that CNN’s future is cost cutting, you don’t hire Mark Thompson to do that.
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