Branding is everywhere at the festival, from exclusive merch to Doja Cat’s Taco Bell announcement.
Vanessa Franko is the Digital Director of Entertainment and Features for the Southern California News Group. Vanessa graduated from Boston University with a journalism degree and her first newspaper job was in her home state of Maryland working at The Capital in Annapolis, where she was a general assignment and breaking news reporter.
Vanessa became the pop culture reporter at The Press-Enterprise in Riverside in 2006 and later took on the music and casinos beats prior to becoming the Features Editor and then Assistant Managing Editor overseeing features and sports. She has reported on everything from the Coachella Valley Music and Arts Festival to the MLB All-Star Game as a reporter, photographer, videographer and on-camera personality.
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