Lifetime pass owners also get access to 'Coachella-produced virtual experiences forever.'
Coachella is selling lifetime festival passes for the first time — but you have to buy an NFT to get one. The music festival today launched an NFT marketplace built by FTX, with three collections of NFTs going on sale on February 4th.
That the festival is dipping into the NFT craze is perhaps unsurprising — in November, Coachella parent company AEG renamed the Staples Center the Crypto.com Arena — and other traditional companies have shown there’s plenty of money to be made by attaching physical products and services to digital goods. NFT resales often net profits for the original seller, too, which could be a boon for something as permanent as a lifetime pass.
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