Coca-Cola and the Brown-Forman Corporation announced the release of canned Jack and Coke cocktails.
The cans of the famous cocktail will register at 5% alcohol by volume and consist of a premixed version of Jack Daniel's Tennessee Whiskey and Coca-Cola.
An initial release date in Mexico is set for late 2022, though the cocktail will eventually launch worldwide."This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable," Brown-Forman CEO Lawson Whiting said in a press release.
"Brown‑Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world," Whiting added.
This is not the first time Coca-Cola has teamed up with other corporations to release new flavored alcoholic beverages, the report notes. "We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand," Coca-Cola CEO James Quincey said."We are excited about our new relationship with Brown‑Forman and look forward to the introduction of Jack Daniel's & Coca-Cola," Quincey concluded.
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