The category is growing at a fast pace, leading to new hard seltzer launches across several brands
This is the company's first move into the hard seltzer space. The beverage giant purchased Topo Chico in 2017 for $220 million."The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer," a company press release stated.. In May, Anheuser-Busch launched Social Club Seltzer, a premium seltzer with cocktail flavors, like an Old Fashioned, which is typically made with whiskey, a sugar cube and bitters.
"More than 65 brands are now fighting for consumers' attention and purchase," according to Nielsen. Read MoreFor the 15-week period ending June 13, hard seltzer products purchased at grocery stores, liquor stores and big-box retailers quadrupled year-over-year, the report said.
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