With Coca-Cola Coffee and its acquisition of Costa, Coke is making a big push into coffee this year.
Coca-Cola isn't new to coffee, but the global beverage giant is planning on making a big push into the industry this year.
The drink, which blends Coke with coffee, has slightly less caffeine than a normal cup of coffee but more than a can of the soda. So far, Coke's coffee business has largely been focused in Japan, where canned coffee has been a popular in vending machines for decades. The Atlanta-based company's Georgia Coffee brand has surpassed $1 billion in sales and expanded to other Asian countries.
"The early results are very promising, delivering incremental growth for the Coca-Cola brand with very little cannibalization," Quincey told analysts in July.
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