Cherry Coke, but make it energy
No longer content to be the cause of just small caffeine highs across the country, Coca-Cola is finally taking a page from the early aughts and launching a full-on energy drink, Coca-Cola Energy, for the first time in the U.S.
Coca-Cola Energy, which boasts 114 milligrams of caffeine per 12-ounce serving in comparison to a regular Coke’s 34 milligrams , has already been available in 25 other countries, including Spain and Great Britain, since earlier this year. But starting in January 2020, U.S. consumers will be able to fuel up on Coke Energy in four flavors: original, Zero Sugar, Cherry, and Zero Sugar Cherry .
Why is Coca-Cola only now getting into the energy drink game, decades after Monster Energy, AMP, and Red Bull drinks first seized the imagination of extreme sports enthusiasts, teens one-upping each other, sleep-deprived college students, and all-night gamers? Extracurricular activities, apparently. “People are busier than ever. They don’t just work from 9 to 5 and call it a day.
As American consumers drink less soda, beverage companies are looking toward energy drinks as a growing category, especially now that there are more flavor options to choose from instead of the classic “
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