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Nike's gamble to partner with athlete-turned-activist Colin Kaepernick paid off Sunday as the company won an Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.
The commercial, titled"Dream Crazy," features Kaepernick alongside other sports legends including Serena Williams and LeBron James, who have reached beyond their personal achievements to support and advance political and social causes.Why Nike is betting its slogan on Colin KaepernickThe ad was released in September 2018 days before the start of the NFL season. Kaepernick was one of the faces of Nike's 30th anniversary commemoration of its iconic"Just Do It" campaign.
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