Armageddon has arrived. Perhaps it was inevitable. Perhaps it was avoidable.
It doesn’t matter now. College athletics has hit the era when truly anything could happen — as if USC and UCLA joining the Big 10 wasn’t “anything” enough.
Arizona, Arizona State and Utah could easily follow Colorado’s lead and bolt to the Big 12 for the 2024 season and beyond. The Big 12 is offering about $31 million per year. College sports leaders have spent the past few years trying to lobby Congress to save them from having players choose schools due to richer and richer name, image and likeness deals. This was supposedly a threat to college athletics.
What other choice is there though? This is a game of musical chairs and someone is going to be left out. It doesn’t matter how proud your fan base is or how committed to sports you are. This is about geography and timing and a ruthless run at money.
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