Colleges are hiring private consulting firms to track students who visit their websites and build profiles on them, a new report from The Washington Post...
Colleges are increasingly turning to tracking software to learn more about potential applicants, according to a new report in The Washington Post. At least 44 public and private US colleges reportedly work with consulting firms to help track this data. Schools can build profiles on applicants that predict how likely they are to need financial aid, using data like how long they spend on the school's financial aid page, according to the Post.
Colleges are increasingly turning to tracking software to learn more about potential applicants, according to a new report in The Washington Post. At least 44 public and private US colleges reportedly work with consulting firms to help track this data. Schools can build profiles on applicants that predict how likely they are to need financial aid, using data like how long they spend on the school's financial aid page, according to the Post.
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