Columbia Sportswear 'matriarch' Gert Boyle has died at age 95, the company announced Sunday
Boyle led the Portland, Oregon-based outdoor apparel company for half a century, including as president and, more recently, as chairwoman of Columbia's board. The charismatic executive had also become somewhat of an icon, known within the company as Columbia's "One Tough Mother" and appearing in ad campaigns alongside the likes of actor Zac Efron.
But six years later, in 1970, Neal Boyle died from a sudden heart attack and Boyle found herself at the helm of a debt-ridden company making less than $800,000 in annual sales at the age of 47.At the time, bankers pressured Boyle to sell the company. But when she was only offered $1,400 for it, Boyle declined. "In my old age I had learned a few words," Boyle said of the experience in 2003."I used every one of them on him.
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