Amazon Care, now being tested on company employees, includes video conferences with doctors and nurses, online prescriptions being written and drugs being delivered by courier.
When Amazon joined Berkshire Hathaway and JPMorgan Chase last year in establishing a joint venture aimed at overhauling the U.S. healthcare system, people could only guess as to what the three corporate behemoths had in mind.While the joint venture, dubbed Haven, remains largely shrouded in mystery, Amazon’s announcement this week that it will test an app-based approach to treatment on a limited number of employees is an indication of where Haven may be heading.
An Amazon spokesman, asking that his name be withheld, told me that Amazon Care will be tested at first on a relatively small number of workers in the Seattle area.He declined to comment on whether the program will be expanded to other Amazon offices nationwide or if Amazon Care eventually will become available to the company’s customers — as a benefit of Prime membership, say.
Applying its data-driven mojo to the $3.5-trillion U.S. healthcare market seems almost too big an opportunity for Amazon to ignore.
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