Nicholas Goldberg: Why I'm voting against Rick Caruso. It's not because of his positions on the issues.) (via latimesopinion)
To which I say: Good for us for seeing through all that paid propaganda.nowhereI have some experience with this. I worked in another life as a pollster on two of the then-most-expensive races in American history: Jon Corzine’sto become a U.S. senator from New Jersey in 2000, and Michael R. Bloomberg’s even-more-ludicrously costly race for New York City mayor in 2001.
In the Corzine race, I watched day after day as millions of dollars in TV advertising moved an unknown, self-financing Goldman Sachs executive with no government experience steadily toward victory. I followed the daily tracking numbers as the polls tightened with the cumulative, saturating weight of his message. He won narrowly after outspending his opponent 10 to 1.Nicholas Goldberg: If Rick Caruso wants to buy L.A.
From 2000 through 2020, about 90% of House races and 80% of Senate races were won by the candidate who spent the most,It’s true that money can’t always defeat an entrenched incumbent or highly popular candidate. Big spending is less effective when voters are more partisan or well-informed. It’s better at bringing out new voters and persuading undecided ones than at convincing people to change their minds.
But common sense tells you that grossly outspending your opponents can drown out their voices and muddy their messages.But I’m tired of the way the system works. We need to rethink wrongheaded court decisions like Buckley and fight for fair and democratic campaign finance rules. Money isA 10-to-1 spending ratio is simply not right.
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