Comcast and ViacomCBS have announced the next phase of their expected joint streaming venture into international markets in the form of SkyShowtime, which is looking to roll out in 20 European terr…
The partnership is equal investment and joint control between ViacomCBS and Comcast. Pricing and full content offering will be revealed further down the line. The plan is subject to regulatory approval.
With the launch of SkyShowtime we are well positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment,” said Raffaele Annecchino, President & Chief Executive Officer of ViacomCBS Networks International.
“Our new streaming service, SkyShowtime, will combine the best of the US and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe,” said Dana Strong, Group Chief Executive, Sky. “On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe.
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