A cautionary and timely tale to marketers about neglecting your core offering while creating new ones. This article explains how Comcast took their eye off of the 'football', forcing their ACC-loving customers to look for other options.
“RVA Friends Who Just Dumped Comcast for Verizon said the FiOS guy told them he drives around neighborhoods looking for ACC flags. Also will save $800 over 3 years. While not one to like long term contracts with providers, that’s pretty cool.”
In an environment where cable/satellite providers are trying to keep customers—let alone grow—it seems like a bad idea to give your loyalists a very big reason to switch. So what should Comcast do? First, Comcast should offer customers ACCN . Comcast could provide it as part of a premium package or offer it for an additional charge. To minimize defection, they should include it in one form or another. Second, management should be transparent and communicate with customers. One consumer indicated that a Comcast representative said that management has decided not to carry the ACCN.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To SwitchA cautionary and timely tale to marketers about neglecting your core offering while creating new ones. This article explains how Comcast took their eye off of the 'football', forcing their ACC-loving customers to look for other options.
Weiterlesen »
There Doesn’t Seem to Be a Punchline Young M.A Can’t Conquer“No Mercy” is an epic, punchline filled introduction to Young M.A’s debut album, ‘Herstory.’ Hear it here
Weiterlesen »
Nancy Pelosi said there's one key reason why she finally moved forward on impeachmentPelosi said that of all the controversies the Trump administration has faced so far 'this one is the most understandable by the public.'
Weiterlesen »
Beyoncé Just Gave Us 8 More Reasons to Call Her a Fashion IconShe's serving bawdy and face
Weiterlesen »
Greta Thunberg And 15 Young People Target These 5 Countries To Fight Climate ChangeGreta Thunberg and 15 other young people filed a legal complaint with the United Nations against 5 countries by lisettevoytko
Weiterlesen »
Greta Thunberg And 15 Young People Target These 5 Countries To Fight Climate ChangeThe young people claim their rights are being violated.
Weiterlesen »