VIP+ Guest Column: Why the immersive experiences and blockchain-based loyalty models of Web3 are coming soon to a theater near you
The promise of stability pushes aside risky experimentation in times of chaos. But as waves of consumers ignore traditional media in favor of “micro-communities” sprouting up from theWhile sports, music and business conferences have revealed the pent-up demand for mixing in-person and digital gatherings, movie theaters have a much more natural mass appeal than those other venues.
As the 100-year-old Walt Disney Company moves to blend digital and physical experiences at its theme parks, streamer Disney+ could be the initial gateway. Last year, the brand held a Disney+ Day, aBack on board at the company, Disney chairman and CEO Bob Iger is showing greater interest in Web3, as heMeanwhile, sports leagues including the NBA offer a blueprint for Hollywood, and the future of hybrid digital/physical in-person entertainment is already going on outside of venues.
Of course, merchandising is connected to loyalty, and the nature of loyalty has changed. Web3 is reinventing that concept as well, with the punch cards of yore, in which a retailer would just clip a hole to deliver a discount, largely gone.
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