Commentary: LACMA, the corporate rent-a-museum

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Commentary: LACMA, the corporate rent-a-museum
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'Since when is LACMA’s mission the promotion of corporate marketing plans?' writes KnightLAT

Santa Monica music giant Interscope Records is having a 30th anniversary blowout, and the Los Angeles County Museum of Art has ordered up a celebratory exhibition for the occasion.Not even a private event for Interscope in a rental hall.

Why is LACMA hosting a museum show for a major record company? Beats me. Interscope has built a lucrative empire producing a wide range of pop music, including rap and alternative rock, featuring some of the biggest names in the business. LACMA is an art museum in the midst of a gigantic capital campaign to underwrite construction of a hugely expensive new building, which will be named for record mogul David Geffen. Let the speculation about crass motives begin.

If Interscope folks whip up an instant corporate quasi-collection of paintings by name artists — Ed Ruscha, Lauren Halsey, Kehinde Wiley, Stanley Whitney and others — good for them. But don’t pretend this is some discerning LACMA discovery and analysis of a wave of artists gripped by a contemporary urge to explore synesthesia. That perceptual phenomenon, sometimes called joined perception, describes how the stimulation of one sense can lead to involuntary prompts in a second sense.

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