The commercial industry never stopped once the coronavirus pandemic hit and TV and film production shut down. As people hunkered down under stay-at-home orders amid skyrocketing numbers of infectio…
shut down. As people hunkered down under stay-at-home orders amid skyrocketing numbers of infections and death, commercial endorsement agents were flooded with requests as major brands had to pivot quickly and change their messaging with ads appropriate for the health crisis and the country’s collective state of mind.
Voiceover work is still booming and arguably the most active area for commercial talent right now. Self-taped spots — especially for distribution on social media — also continue to be ubiquitous.
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