'Mrs. Butterworth's was really architected to resemble a loving grandmother, but we can understand how some people may view it differently, may find it offensive,' Conagra CEO Sean Connolly said.
its name and packaging was derived from racist mammy caricatures of Black women. The brand reviews were announced amid a wave of global protests over the killings of Black people in recent months, particularly George Floyd, Ahmaud Arbery and Breonna Taylor.
"It's really part of a bigger initiative, Jim, really coming out of all the horrific things you've seen in society over the last couple months," Connolly said. "The horrific violence, the racial justice, we and other companies have to up our game when it comes to diversity and inclusion, and that starts with listening and it starts with being more aware and sensitive. And that's really what this Mrs. Butterworth's review is all about.
As protesters continue to march, corporate America has made a range of promises to improve their diversity numbers and better serve communities that have historically been oppressed. The demonstrations have caught the attention of lawmakers as well, who have made their own promises to address relations with Black communities and police misconduct.
"I see a groundswell of energy to not lose momentum against this cause," Connolly said of the protests. "We want to focus on what is the plan and we want to deliver results because the proof will ultimately be in the pudding." Conagra shares surged 4% in Tuesday's session and hit a 52-week high during trading before closing at $35.17.
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