Concerns about the lack of balanced information provided about LAA closure procedures on the web pages of top US hospitals have been raised by a new study which also exposed the challenges of marketing in the healthcare space. MedTwitter
and systemic embolism, the authors note. For this analysis, the researchers examined general information web pages with content on LAA closure from the top 100 hospitals in the 2021 US News for Cardiology and Heart Surgery.
However, only four web pages and one article included at least one contraindication. In addition, only 13 web pages included at least one of the 57 device-associated risks from the patient information guide, and these risks were de-emphasized in eight of the 13 web pages . "We also found that almost two thirds of hospitals and almost all of the physicians quoted on these web pages received payments from the manufacturer of the Watchman device, but the vast majority of these payments were not disclosed," he added."While many of these payments are for research, they still represent a financial relationship and could lead to bias when choosing a therapeutic strategy.
Dhruva says there is a need for better standards for the content that hospitals put on their websites."Pharmaceutical advertisements are regulated by the FDA. I believe similar regulations are needed for hospital websites." "These investigators have shown clear bias in the promotional materials for left atrial appendage closure. And they've bolstered these important findings by also exposing the financial dualities of interest that pervade both hospital systems and individual physicians," Mandrola said.
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