Concerts by the Carload: Live Nation Looks to Take Drive-In Shows Bigger This Summer

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Concerts by the Carload: Live Nation Looks to Take Drive-In Shows Bigger This Summer
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Keith Urban and other artists are bringing live music to drive-ins and theaters amid the pandemic: “I’m grateful that we have the technology to do ‘at home’ concerts, but come on — without the audience, it’s just one looooong soundcheck”

across the Midwest for a June-July tour. The Beanstalk Music & Mountains Festival, which normally takes place in the wilds of Colorado, is taking over the Holiday Twin Drive-In in Fort Collins, Colo., on June 26-27, and in a day’s time sold out the 380 available double-spaced spots under the big screens.

The ground rules for the Texas shows at Globe Life Field at the beginning of June are taking place with an abundance of pandemic-era caution: Tickets will be scanned through the car window by workers in protective gear. The artists will be performing acoustically, over FM transmission only, to provide for a minimum of crew interaction in the setup. The sets will be strictly limited to 60 minutes each, in part to keep patrons from needing to use the facilities .

Owners of existing drive-ins express mixed feelings about suddenly being called upon to do shows as fans wait for Live Nation to pull together bigger ones. John Vincent, who runs the Wellfleet Drive-In in Massachusetts, is president of the United Drive-in Theatres Association of America, and says that for their affiliate drive-ins, “in this current environment, it’s just a way to fill the screen until the first-run product comes back available.

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