When U.S.-based Congolese designer Anifa Mvuemba's debut was canceled at this year's New York Fashion Week, she decided to get creative with invisible models strutting down a digital catwalk
JOHANNESBURG - U.S.-based Congolese fashion designer Anifa Mvuemba was excited about debuting her fashion line, Hanifa, at this year’s New York Fashion Week.The 29-year-old designer held a virtual show on May 22 for her latest collection called ‘Pink Label Congo’, and the 3D animated event was watched by tens of thousands of people who streamed it on her Hanifa Instagram Live page.
The fashion industry has been hit hard by coronavirus lockdowns, and designers have gone virtual or adapted in other ways to meet restrictions put in place to contain the pandemic. But the virtual show required more work, including transforming each garment into a 3D image and using the body of an avatar to tailor the item with precise measurements.
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