Conventional wisdom says it is liberals who use the internet best to enhance activist causes, but that may not really be the case.
U.S. Social Media Conservatives Activists About a five-minute drive from downtown Morehead City, North Carolina, three retirees sat down for lunch at their favorite spot, Bojangles’ Famous Chicken ’n Biscuits. While visitors to Morehead City, on the southeast coast of the state, might feel they had tumbled into a world far removed from the rest of the state, one of the men, a retired nuclear chemist, said he knew of a place that was much more out of touch.
I was interested in learning more from activists like Ken, Verne and Bob since I had noticed their active online presence. They seemed to defy the prototype of the digital activist. Most of the early hype around digital activism focused on protest movements of the left. Right-leaning movements’ digital activity was given little attention in the media, even dubbed “astroturf.
The third argument is that, well, it depends. Political ideology’s role in digital activism hinges on the broader context—when a group is the “out-party,” it uses it more. A possible fourth argument—that conservatives dominate digital spaces—was not yet on the radar. Trump and the debate about the influence of even more sophisticated tools like bots and clickbait would come later.
It’s clear that most right-wing groups in my study were using the internet more than left-wing groups. Can this be explained by only one of the three factors I examine: class, organization or ideology? The answer, of course, is no. Instead, what I began to see is that several of these factors, when combined, would amplify the effect of the others. These factors build on each other and further widen the digital activism gap.
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