Consumers lose $3 billion a year in unspent gift cards

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Consumers lose $3 billion a year in unspent gift cards
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Consumers lose $3 billion a year in unspent gift cards investinyou (In partnership with acorns.)

are usually spent within the first year from the date of purchase. But if you're one of those who has sat on a gift card for longer than 12 months, you're not alone.goes unused every year. That adds up to between $2 billion and $4 billion — just in the U.S., according to Mercator Advisory Group.That's a lot of money," said Erin Wood, chair of the Retail Gift Card Association.

A 2009 federal consumer protection law stipulated that most gift cards cannot expire within five years from the date they were activated and placed limits on inactivity fees. And for consumers who prefer having cash on hand instead of shopping, online sites like Cardpool and Raise sell unwanted gift cards. The resale value generally ranges from below 70% to more than 90% depending on the popularity of the card.Leftover money in the gift card industry is called breakage.

Companies use a complex set of guidelines set by the Federal Accounting Standards Board to determine what amount of breakage a company can claim as revenue. If a store like Home Depot sells $1,000 worth of gift cards and a customer redeems $900, after a certain amount of time, the store can claim a portion of the remaining money as breakage revenue, experts say.

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