Cookies are going away, but internet tracking may still be here to stay

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Cookies are going away, but internet tracking may still be here to stay
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Internet users are increasingly worried about what companies do with their personal data. Here's how big tech is responding.

, the current fixes might serve entrenched interests best, rather than consumers or smaller businesses. With third-party tracking curtailed, it might be harder to track users as they move around different apps and services, but not if they stay within the same ecosystem. If you’re logged into your Google account in Google Chrome, using Google to search the internet, and watching videos on YouTube, Google doesn’t need cookies to track you—it has plenty of data already linked to your account.

All this is still up in the air, though. Internet tracking is in a transitional phase. The European Union is

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