Coors Light debuts beer-flavored popsicles for March Madness

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Coors Light debuts beer-flavored popsicles for March Madness
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This one’s for the basketball fans who grew up on Otter Pops.

While popsicles are traditionally a summer snack, Coors Light released theirs to pair with March Madness – “to make sure fans 21+ stay chill when things get heated,” per an announcement. Even though Coors-icles do not contain alcohol, they’re intended for folks of drinking age. Plus, the beverage company contends the treats “can be enjoyed with a crisp, cold Coors Light,” said a spokesperson.

The college basketball tournament comes to Denver’s Ball Arena March 17-19, but the pops won’t be available for purchase at concession stands. Instead, Coors Light said basketball fans can buy Coors-icles at 800 bars nationwide throughout the tournament’s run, including several near Ball Arena.

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