Molson Coors beers like Coors Light and Miller Lite are devouring Bud Light’s market share amid ongoing fallout from the Dylan Mulvaney marketing campaign. FOX13
Cans of Molson Coors Brewing Co. Miller Lite and Coors Light brand beer are arranged for a photograph in a refrigerator in Princeton, Illinois, U.S., on Wednesday, Oct. 26, 2016. Molson Coors Brewing Co. is scheduled to release earnings figures on Nobeers like Coors Light and Miller Lite are devouring Bud Light’s market share amid ongoing fallout from the Dylan Mulvaney marketing campaign.
On Tuesday, Molson Coors reported an 11.8% surge in net sales over the second quarter and a 5% jump in financial volumes, with U.S. increases reflecting a shift in consumer purchasing behavior. "We are seeing share and market improvement everywhere, and more consumers are reaching for our beers than our competitors’ beers," Molson Coors CEO Gavin Hattersley said in an earnings call Tuesday.
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