.CPHFW is facing the COVID-19 pandemic head on this season, with a selection of physical, digital and hybrid shows.
Recently, we have been witnessing a shift in the fashion industry, and huge alteration to the traditional runway shows that we are so used to seeing.
As COVID – 19 has swept the world, the fashion industry has had to adapt to the new, constantly changing circumstances, and the question: ‘How can we present our collections whilst adhering to social safety rules?’. But now, thankfully, it has been answered. Digital and hybrid fashion weeks have been seen this season already; straight out of London, Paris and Milan with Dior opting for a digital show, Chloé choosing a hybrid event, and Jacquemus putting on an outdoor, socially distanced show. And yet, due to the amazing handling of the COVID – 19 crisis by Denmark, we now have the capacity for some physical shows, presentations and events with live audiences.
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