Cord-cutting is growing, but the TV set remains very popular
digital media
consulting company, Vorhaus Advisors, co-sponsored a large national survey of Americans 18 years and older, about their media and digital behaviors. The study had over 2,000 respondents which were matched to the U.S. Census. Cord-Cutting clearly remains a major threat to the traditional pay TV industry of cable, satellite and teleco providers. For a number of years now most pay TV companies have had on-going, drip-drip loss of subscribers. This year the Manatt-Vorhaus Digital Strategy Study show that 10% of pay TV subscribers intend to cancel their service and not replace it with another pay TV package.
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