Consumers around Asia have been locked down, had their travel restricted and been forced to spend more time with their families. Their digital consumption has risen. But the changing patterns of on…
was still a relatively new phenomenon and many government measures were being introduced for the first time.
Singapore, with which Hong Kong is often compared, saw a 10% increase in news consumption, especially local, and business and finance categories. Technology information was more sought. But job search and training were two standouts, with job search recording a more than 600% increase. In comparison, entertainment’s 12% increase was modest.
General news consumption in Vietnam was boosted, according to Comscore. But so too was education – up 97% compared with November, and 54% compared with February – and food supply. Grocery search was up 19% compared with February, investments and insurance, up 85% and 93%, respectively, compared with November.
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