Amazon’s peak sales day is being postponed.
The coronavirus may have flooded Amazon’s e-commerce channels, with pandemic shoppers stampeding the web. But it’s also put a crimp on the company’s Prime Day plans.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” the company said in a statement. “We are excited Prime members in India will see savings on Aug. 6 and 7, and that members all around the world will experience Prime Day later this year. We look forward to sharing more details soon.”
Over the five years since its inception, Prime Day has grown from one day to two, and now amounts to Amazon’s biggest shopping event of the year. By the company’s count, it sold more during last year’s event than Black Friday and Cyber Monday combined.The company doesn’t disclose sales figures, but Amazon touted that it moved 175 million products during Prime Day 2019. Analysts estimate that during that 48-hour period, the company pulled in at least $7.16 billion — a 71 percent jump over the $4.
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