'I want to be able to make room for other people to tell their specific experiences. Everyone should be able to own their narratives.' cos1ma
is the first music video she hasn't directed herself, she styles all her visuals and she even developed a record label, South of Heaven, that she began releasing her music under last year.
If you have not yet heard of Cosima, consider this your introduction, ahead of the release of her next project.I always loved singing, and listening to music and singers. In my late teens, I wanted to be a stylist's assistant, so I was doing that. And then at some point, I had my heart broken for the first time. I didn't think it was really broken, it was like the simulation where you're like,"Oh my gosh, this is terrible," and then you go back and you laugh at it.
A lot of time, especially when you're a woman, there's so much room for other people to get in the middle of you and telling your story. I've always looked at women who have ownership of themselves and of the stories they're telling, and I've always wanted to be one of them. And then when it came to making my own label, I was like,"Wait, this is my chance to be one of those women and see what it feels like to be in control of myself, my art.
It was such a new way of doing it, and it was a way of doing it that I really enjoyed as well. It was quite relaxed, because usually when I'm doing music videos, I'll be watching loads of references, watching musicals and just really driving myself mad with it a bit and over-analyzing everything. Working with Ciesay was a really special, relaxed way of doing things. It was literally like,"Here are things I want to wear.
I discovered a lot of music when I was learning about the Civil Rights Movement, so a lot of the singers I know, I know because I was reading about who was at those marches, or who was this leader friends with or who performed it at this — it's so tied together.
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