Cosmetics Brands Face Revenue Drop as Department Stores Close

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Cosmetics Brands Face Revenue Drop as Department Stores Close
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During the lockdown, Estée Lauder tapped employees that work at store counters to host online tutorials and consultations, just one way cosmetics brands are dealing with store closures

Estée Lauder Cos ., Amorepacific Group Inc. and Kao Corp. are looking to manage risk and diversify how their products are sold as department stores, which represent a sizable share of their revenue, have been forced to close many locations during the coronavirus pandemic.

Newsletter Sign-up CFO Journal The Morning Ledger provides daily news and insights on corporate finance from the CFO Journal team. “There will continue to be this shift over the next few years in the U.S. in terms of the mix of brick and mortar vs. online,” Ms. Travis said, “and we will manage through that.”

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