Cosmetics giant Sephora settles California customer data privacy suit

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Cosmetics giant Sephora settles California customer data privacy suit
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Sephora Inc., one of the world's largest cosmetics retailers, has settled a lawsuit claiming that the company sold customer information without proper notice in violation of the California's landmark consumer privacy law.

SACRAMENTO — Sephora Inc., one of the world's largest cosmetics retailers, has settled a lawsuit claiming that the company sold customer information without proper notice in violation of the California's landmark consumer privacy law, state Attorney General Rob Bonta said Wednesday.

"Some of the most intimate details about your life are being harvested," he said."The more data a company has on you, the more power they have over you, the more they can target you to buy their goods and services."The act was passed by state lawmakers in 2018 and expanded by voters in 2020. It gives California, home to Silicon Valley, what is viewed as the strongest U.S.

Sephora said in a statement that the company"respects consumers' privacy and strives to be transparent about how their personal information is used to improve their Sephora experience." The 30-day grace period for companies violating the law will end next year, when companies will be required to be in compliance without warning.

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