What is it about these missives that has such power? Hannah Shuckburgh is not the first person to have written a letter to try to convince someone to sell them their house — because it often works
We hadn’t planned to be house hunting in Wiltshire. My husband and I had been trying to upsize from our small flat in Shepherd’s Bush to a house nearby with a garden. Everything we’d gone to see had been bleakly wrong — too expensive, too dark, too small. We wondered, was it normal to feel so despondent about buying a house? It was September and we’d taken our small children to stay with my parents-in-law in rural south-west Wiltshire, where my husband grew up.
“But for those clients who feel emotional about the sale of their house, who have perhaps lived there for a very long time, who are downsizing or finding the idea of moving on difficult, they want to feel the new owner has fallen in love with their house. They want to like who they are selling to.” Jenna Travers, an independent property search agent, has found personal letters to be transformative. “Letter writing is not a lost art,” she says.
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