Could this really be the end of fast fashion? Vogue's senior sustainability & features editor, Emily Chan, weighs in:
That’s why the European Union has backed a raft of new regulations to, including policies designed to make clothes more durable, easier to reuse, repairable and recyclable.
“It’s not physical durability that is the problem,” Veronica Bates Kassatly, an independent analyst and sustainable fashion consultant, says, pointing to the fact that a lace dress would fare less well in wash tests typically used to test durability, compared to a polyester garment. “If you look at the piles of discarded clothing in the Atacama Desert in [Chile] or in Ghana or Kenya, it’s not lace dresses that are dumped there. It’s not physical durability that is the problem.
Sinkevičius argues that there’s a limit to what policymakers can do to tackle the issue of fast fashion, suggesting that consumer behaviour is a crucial factor. “Not everything can be put into policy,” he says. “At the end of the day, it’s also consumer choice.
It’s worth noting that the focus on resale and repair in the EU proposal doesn’t necessarily make financial sense, currently, considering the low prices that fast fashion is sold at.
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