The Successful B2B Customer Journey Begins At Their Door, Not Yours
How To Tilt the Scales in Your Favor
So, how can you ensure your content will bias potential customers in your favor as they embark upon their buying journey, or even move them to share your content with other potential customers? The key is to understand the buyer’s perspective — their concerns, challenges and issues. Leveraging these insights, you can join the conversation with content you know will be of interest to your target customers. Further, your digital panels will help you identify “superspreaders,” those people in your industry who love to share information. They have large followings, and people look to them for new insights and ideas. Which means they are constantly on the lookout for valuable information.
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