Shoppers say that due to the inflation, it’s a different experience this year as they are spending less and are more strategic.
Higher prices and rising interest rates are shifting consumer spending habits and it was reflected at Westfield Valley Fair Mall in Santa Clara, with many shoppers scouring stores for deals.Another change this year? on this Super Saturday, NBC Bay Area found there were still plenty of parking spots open and other than this long line for a restaurant, most lines were short.
“I thought it would be really packed but it wasn’t. We found parking and it was really nice,” said San Jose resident Chris Levy.According to the National Retail Federation, the top five gifts people are buying this year are clothing, toys, gift card, books and food. People also aren't just headed to department stores as they’re also shopping local. In San Jose’s Willow Glen neighborhood, store owners were happy to see customers pour in.
“I think we’ve seen a ramp up even though it’s still slower than last year but it’s starting to get busy now. We have great expectations,” said Matt Rothschild with the Universal Connection Store.
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