The Country Music Association (CMA) has launched the Women’s Leadership Academy to offer coaching and leadership to 12 high-performing female leaders.
the CMA’s vp of industry relations and philanthropy and CMA Foundation executive director, spearheads the initiative. She tellsthat the idea for the Women’s Leadership Academy was sparked during the CMA’s MICS initiative.
“One of the things that kept coming up was this nervousness of women losing their place, that they have been fighting for, for decades, but also just people feeling they needed professional development,” says Kerns. “One thing that has become clear is at least 40% of our [CMA membership base is independent]…they don’t have HR departments or future-planning experts on their teams.
Going forward, the CMA-funded Women’s Leadership Academy will likely be held at least once per year. Kerns foresees the development of an alumni network as the program continues, with each class giving input into the development of the classes that follow. Importantly, Kerns says that the Women’s Leadership Academy is part of a larger strategy the CMA is initiating to address multiple challenges facing the industry. The organization recently hiredas senior director, industry relations and inclusion, while it has also begun working with DEI company The Diversity Movement.
“We think about the role that the CMA plays in our business,” Kerns says. “Trade associations are supposed to protect and, in many ways, develop the professionals that are in our business, because if we invest in people through resources, then the business benefits from it. As a trade association for country music, we feel that we are better positioned than anyone to provide that platform.”
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