Meta has lost a legal battle to freeze an order from Norway’s data protection authority that imposes hefty fines on the Facebook and Instagram owner over advertising practices deemed to violate user privacy
FILE - Attendees visit the Meta booth at the Game Developers Conference 2023, March 22, 2023, in San Francisco. Meta will continue to face a hefty fine over advertising practices that Norwegian regulators say violate user privacy, per a new court ruling.
During the ban, which began last month, Instagram and Facebook continue to operate normally in Norway — but Meta faces a fine of up to 1 million Norwegian kroner each day. In efforts to challenge this, Meta applied for a temporary injunction — arguing that Datatilsynet did not have legal grounds for its urgent decision among factors, including inadequate notice.
“We are very pleased with the Court’s ruling and the result. This is a big victory for people’s data protection rights,” Datatilsynet director general Line Coll said in a Wednesday statement. A behavioral advertising ban beyond Norway, which is part of the European Economic Area, is possible. Datatilsynet says it may take the matter to the European Data Protection Board, which could extend the ban and led to wider implications across the continent.
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