COVID-19 Downturn Hits Ad Sales at European TV Giant RTL

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COVID-19 Downturn Hits Ad Sales at European TV Giant RTL
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European TV giant RTL saw double-digit drops in both revenue and operating profits in the first half of 2020 as the company was hard hit by virus-driven declines in ad sales

European television powerhouse RTL Group saw double-digit drops in both revenue and operating profits in the first half of 2020 as the company, which controls production giant Fremantle and networks including Germany's RTL TV and France's M6, was hard hit by COVID-19-driven declines in TV ad sales.

Understandably, RTL attributed the decline to the COVID-19 crisis, which has pushed economies across Europe into recession and had a knock-on effect on advertising markets.

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