COVID-19 Fears Aren’t Stopping Salon-Goers

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COVID-19 Fears Aren’t Stopping Salon-Goers
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Fears of contracting the coronavirus doesn’t seem to be stopping people from getting back to the hair salon.

On May 9, the first day salons in Colorado were allowed to reopen after the spread of coronavirus forced government-mandated closures of nonessential businesses, Matthew Morris’s three salons in Denver were booked solid. They had been closed since March 16.

From high-end salons to mass market chains, salon owners in states that are reopening are experiencing overwhelming demand from clients who have been stuck at home for weeks and are desperate to get back in the chair. When LaDonna Dryer, owner of He Said…She Said salon in Savannah, Ga., shut down the hair salon-meets-barbershop she owns with her husband, a barber, on March 27, she was immediately inundated with messages from clients. In anticipation of reopening on April 24, she set up a waiting list for appointments. Of those clients, she said roughly 90 percent have made appointments.

Morris, whose biggest salon location is 6,300 feet and can typically serve up to 26 clients at a time, has had to extend opening hours “from dusk till dawn” and operate seven days a week instead of his usual five, all so he can fit everyone in. He’s also required to take client temperatures at the door, and the use of PPP is non-negotiable.

“It’s not just about the safety protocol — it’s how you convey it to the client,” said South, who said his staff of 43 stylists have been walking clients through the sanitization procedures and explaining the salon’s biodefense technology. “If in the past six weeks they’ve only been to the grocery store, are they going to get uncomfortable in the salon?”

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