“It’s the new statement t-shirt,” said designer Jean-Paul Gaultier, about face mask-wearing in France
by in a pistachio-green mask that matches the colour of her bicycle. Masks in black, the perennial fall-back for the stylish, are the new staple in the fashionable quarters of the French capital. Since the government made mask-wearing compulsory on public transport on May 11th, elegant Parisians have ditched the mass-market pale-blue surgical ones for a dash of coronavirus chic.
Erik Schaix, a designer, sells couture models in charcoal-grey denim and batik print at his Paris boutique. They meet a demand “to get away from the pharmacy utility version”, says a sales assistant, and “add a bit of fantasy.” When Emmanuel Macron dropped in on a school wearing a navy-blue mask with a small French flag on the trim, its manufacturer was “flooded with calls” the next day, says Thomas Delise, who runs the firm.
Mask-wearing presents a particular problem in France. “The Enlightenment ideal realised by the French revolution was built against the masks that aristocrats adorned themselves with,” argued Frédéric Keck, an anthropologist, in. To the French, some suggest, the uncovered face represents modernity and liberation from religious, patriarchal or other prescriptions.-shirt,” said Jean-Paul Gaultier, a designer.
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